There’s something unforgettable about crossing a finish line at 2 a.m., wrapped in cheers, fatigue—and a parka that feels like a warm hug. That’s exactly the experience we were proud to deliver at Ragnar Relay in May, where Parcca officially debuted in the U.S. market.
From those seeking a heavy camo jacket to the best jackets for winter, Parcca quickly proved its place.
We didn’t just show up with gear. We showed up with purpose—helping athletes stay warm, dry, and ready across every mile, campsite, and finish line.
When Comfort Meets Performance
Ragnar isn’t your typical race. It’s an endurance adventure that pushes limits—day and night, rain or shine. Runners rotate between legs, rest in team vans, and rally through unpredictable weather. Recovery time matters just as much as race time. That’s where the Parcca Insulated Parka stood out.
This waterproof windproof winter coat performed exactly as outdoor athletes needed—lightweight, warm, and durable.
Designed for outdoor athletes who demand more from their gear, Parcca offers:
l A soft-touch waterproof shell that blocks wind and rain
l Premium insulation that traps warmth without the bulk
l A sleek silhouette with long cuffs, high collar, and thumb loops
l Smart details like interior pockets and a compression bag for packability
Whether huddled at the starting line, recovering after a night run, or cheering from the sidelines, runners instantly felt the difference—this wasn’t just outerwear, it was part of the race-day ritual.
It’s no surprise that many called it the best insulated rain jacket they'd worn.
A Branded Moment That Stuck
To make our launch even more meaningful, we created limited-edition custom Parccas, embroidered with the Ragnar logo. It didn’t take long before the event buzz spread - runners approached our team asking where they could get their own.
Whether you’re after a men's insulated jacket or a warmest lightweight jacket for winter races, Parcca checked all the boxes.
These weren’t just jackets - they became souvenirs of grit, camaraderie, and accomplishment. We sold several on-site, and feedback was loud and clear: athletes love personalized, performance-driven gear that reflects the events they’re proud to be part of.
U.S. Market Opportunity: Ready for Something Different
What we saw at Ragnar echoes a much larger trend. Across the U.S., athletes—especially triathletes, water sports fans, and endurance racers—are seeking better recovery wear. Not just functional layers, but purpose-built apparel that bridges the gap between performance and comfort.
From the best jackets for winter to a heavy-duty winter jacket that’s packable and sleek, Parcca stands apart.
Parcca delivers that gap solution. It’s more than a change robe—it’s an insulated, waterproof essential designed for the real conditions athletes face. Rain at the start line? Cold post-race recovery zone? Windy transitions? Parcca is ready.
In fact, it might just be your next waterproof insulated jacket.
What’s Next: Premium Partnerships with Purpose
Our activation with Ragnar proved one thing: when you bring thoughtful, premium design into the right environment, people respond. We’re excited to grow our partnerships in the U.S.—from branded VIP kits to event merchandising, or even small-batch collaborations for athlete communities.
Whether it’s Spartan, DEKA, surf teams, swim clubs, or trail races, Parcca is here to support athletes where it matters most: the moments in between. The ones filled with adrenaline, sweat, and eventually—relief.
Built for real-world demands, Parcca is as much a waterproof windproof winter coat as it is a badge of endurance.
If you’re an event director, athlete group, or outdoor brand looking for something practical, beautiful, and built for the real world, let’s connect.
Because staying warm shouldn’t mean sacrificing performance or style.
Stay warm. Stay ready. Stay Parcca.
